Meet the coach.

Luotua professional coach

Reija Selin

Associate Certified Coach
  • pol.mag., Certified Professional Coach, ACC
  • In-house & Business Coaching
  • Multi-team leadership, supervisory and leadership work, demanding expert work, teamwork, executive team work, IT sector
  • Individual coaching, team coaching, group coaching
  • Finnish, English

Reija is an experienced professional with a comprehensive background that includes demanding expert and supervisory roles, project and service manager experience, and executive team work in various business areas. This background provides her with a unique perspective on the diverse challenges of working life.

Reija fluently coaches professionals from different fields. Her particular strengths are her ability to smoothly combine the human and business perspectives, as well as her skill in gently but firmly challenging clients to reach their goals.


Luotua professional coach

Heikki Rekilä

  • PGDip Occupational Psychology, Certified Professional Coach
  • In-house, Business & Career Coaching
  • Demanding expert work, teamwork, supervisory and leadership work, international teams, change management situations
  • Individual coaching, team coaching, group coaching
  • Finnish, English

Heikki is a pragmatic, solution-oriented professional with diverse experience from various business areas and roles. His perspective is deepened by his extensive expertise in both expert tasks and leading large international teams.

Heikki is a coach who moves things forward. In his coaching, you will experience presence and a profound dedication to the topics related to your goals. From this foundation, you will move forward together, delving deeper to challenge the client’s views and support them toward their goals.


Luotua professional coach

Arja Pennanen

  • MBA, LCAF Certified Coach
  • In-house, Business & Career Coaching
  • Demanding expert work, teamwork, supervisory and leadership work, change management situations, IT sector
  • Individual coaching
  • Finnish, English

Arja is an experienced IT professional with a work history that includes expert and supervisory roles, business manager responsibilities, as well as diverse industry and system expertise. Arja continuously follows literature and research findings related to knowledge work, learning, and work development.

Arja’s positive attitude, presence, and appreciation for people are evident in her coaching. People, human interaction, and continuous learning and change are at the core of what she does. Arja’s particular strengths are her ability to purposefully guide people through situations of change, create a safe space, and support her clients in clarifying their goals.